How ChatGPT's October Update Changed Brand Mentions.
The shift in how GPT-5 surfaces brand recommendations — measured against our 12k-prompt index before and after the rollout.
Monthly research on how AI platforms recommend brands. Category benchmarks, model behavior shifts, and the AEO playbook — straight from our team.
Our largest field study to date — 12,000 buyer prompts across 80 categories, 5 engines, weekly captures.
How buyers are using ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews to make purchase decisions — and what every category leader needs to know about replacement rates, citation graphs, and the new battleground for category dominance.
Read the reportThe shift in how GPT-5 surfaces brand recommendations — measured against our 12k-prompt index before and after the rollout.
A line-by-line breakdown of every signal we measure when scoring a brand's AI visibility — and how each one is weighted.
A controlled study across 200 sites: how much movement comes from schema deployment alone, holding content constant.
A 90-day teardown of how one mid-market SaaS brand climbed from 0% to 38% AI Share of Voice across all five engines.
How 80 SaaS categories actually score on AI Share of Voice — distribution, leaders, and the long tail of invisible brands.
Twelve months of crawler logs across 400 sites. How often each AI engine actually visits, what they fetch, and why it matters.
One email per month. New research, category benchmarks, and tactical AEO breakdowns. Read by 8,400+ marketing and growth leaders at brands you've heard of.